Let’s face it; nearly everyone I know is a health-freak these days (myself included). Granted, this mentality from time-to-time does seem to gravitate toward and hover around particular areas of the US (and the world, for that matter). Still, no matter where you go, what seems to clench the deal is seeing fast food restaurants like McDonalds and Taco Bell making renewed efforts to provide healthier alternatives to the time-tested standards on their menus; from the inclusion of whole-wheat buns with Premium Chicken sandwiches, to Taco Bell’s “Fresco” menu, which offers low-cal alternatives to items on the regular menu, available upon request.
It isn’t surprising, therefore, that the alcohol industry poses no exception to the trend toward lower caloric intake, organic components, and even environmentally “green” standards. Beverage World recently reported that sales of premium spirits are up 92 percent in the last year, in spite of the downward trends seen in the American economy. Similarly, USA Today points out that demand for organic spirits, especially in conjunction with drinks mixed using organic fruit juices and other natural flavoring, also appears to be on the rise. (more…)