In a report issued by the Associated Press earlier this week, the state of New Hampshire “is taking advantage of the bad economy by aggressively marketing less-expensive liquor to out-of-state customers.”

Drink to our Economy?

According to the report, liquor sales in the state are already roughly 4 percent higher than they were this time last year. Mark Bodi, chairman of the New Hampshire State Liquor Commission, shares that this most likely has a good bit to do with bargain-hunters coming from neighboring states. “Though wines priced above $25 a bottle are off, the state is seeing strong sales of cheaper boxed wine and larger sized bottles,” he says, also discussing Beer sales which have risen after being “flat” for half a decade. Oh wait, I get it. Beer sales had gone flat… heh heh…

This is only a small example of alcohol sales rising on a localized statewide level; New Hampshire in this instance. However, one must ask if the same sort of thing couldn’t happen much the same way in other states (or is it already occurring)? Is this further evidence of the notion that alcohol sales may indeed be a “recession-proof” industry of sorts?