Look out, ya’ll: it appears that Kid Rock is hoping to stimulate the poor economy with a Michigan-based beer brand of his own design. Conrad Doucette of Maxim Magazine tells us “The beer will be ‘an American lager’ and will be suitable for parties, Pistons games, and BBQs all summer long. Snobby sots need not apply!” What this translates to is “Kid Rock plans to bottle a Budweiser-clone in the center of the failing auto industry capital of the world.”

There are both good and bad elements here. The good has to do with the help this may provide in the way of jobs in the Michigan area. The down side: it’s questionable whether any amount of rejoicing that dozens of Michiganders will be getting these jobs will outweigh the tears many of us will cry in our craft brews at the notion of a “Kid Rock brand beer.”

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