That’s right, Big Brother. Alcoholic indulgence is still a prolific issue in England, and now British doctors are calling for the removal of alcoholic advertisements from television. Sadly, in all likelihood this would do little to ebb the flow of spirits down young people’s throats.

“The move was necessary to challenge Britain’s dangerous drinking culture,” Associated Press reports said Tuesday. In a recent report, The British Medical Association makes the assertion that “a rapid increase in alcohol consumption among young Britons in recent years was being underpinned by ‘clever alcohol advertising’,” as well as the fact that a prohibition on alcohol-related publicity was needed to help turn the situation around.

Although the idea here is only to prohibit the appearance of advertisements (for now), red flags shoot up any time I see the “P word”. Removal of a company’s right to promote their product is a step in the right direction toward ultimately turning Britain into a dry country, although to jump to such conclusions at present may be a bit far off base. Nonetheless, when looking back at the history of Prohibition of alcohol in the United States, we are given some indications of ways that, socially, problems could get far worse if England ever does decide to tighten it’s grip on alcohol consumption.

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