Australian news sources are reporting a perceived decline in alcohol purchases, with experts now urging politicians to support the Australian federal Government’s “Alcopops tax”. This tax, part of a strategy which adds a 70 percent tax hike on ready-to-drink products, was intended to curb binge-drinking by young drinkers.

Bacardi Breezers, Tropical Lime and Ruby Red Grapefruit flavors, are considered "Alcopops"

After being implemented, the tax does appear to have caused pre-mixed drink sales to fall as much as 26 percent; but could the information be skewed?

Alcopop refers to bottled mixed-drink malt or wine beverages, and is a general term which describes a variety of brands and beverages. However, the spirits industry does not condone the use of the term, fearing that obvious associations between “alcohol” and “(soda) pop” may bring negative press for being attractive to individuals below the legal drinking age.

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